Promoting the EU Ecolabel through strategic Communication and Capacity Building

The EU Ecolabel is the European Union's official label for products and services with excellent environmental performance. The uptake of the EU Ecolabel and the number of awarded licences has been steadily increasing over the past years and the EU Ecolabel holds a great potential to further expand on the EU market. This project aims to increase the recognition and uptake of the EU Ecolabel through coordinated and impactful communication activities. On behalf of the European Commission the project consortium implements communication activities on EU level as well as enables stakeholders to do the same on a national level in all EU member states. The promotion targets both producers interested in the EU Ecolabel as well as consumers looking for sustainable products on the market.

Drawing from long-standing expertise in this field adelphi sets up a Capacity Building Program to support national competent bodies and stakeholders in their promotional activities of the EU Ecolabel. The Capacity Building Program focuses on innovative, tailor-made training formats. It addresses diverse training needs through different modules, employs cutting-edge didactics for effective learning, and promotes a co-creation approach. This collaborative process ensures active involvement of stakeholders in tool development, fostering ownership and empowering them to apply training content directly. It equips the participants with the necessary skills and knowledge to carry out their communication activities in a more impactful manner and thus promote the EU Ecolabel throughout Europe. Adelphi also leads the Communication Task Force, a group of 30 Competent Bodies and three stakeholder organizations working on communication activities. In this role adelphi provides communication specialists for the expert pool on training topics such as a robust communication strategy and impactful social media campaigns.