A lack of resources, a lack of expertise and the complexity of standards, norms and processes are an obstacle, especially for smaller supporters of the Alliance for Development and Climate, to actively increase their contribution to development and climate. A new, high-profile quality seal recognizes special commitment and thus activates and supports supporters.
adelphi accompanied the launch of the sustainability seal with various measures to explain and facilitate the requirements of the seal and the application process. These included an online tool for a non-binding preliminary check of criteria fulfilment and the production of a webinar. adelphi was not only responsible for the content conception, but also the implementation of the video. adelphi's content expertise was also incorporated into a cross-industry roundtable moderated by adelphi on current challenges in climate communication.