Green claims: How you get EU regulations and the eco-conscious consumer on board

The article explains how businesses can align with the EU’s Green Claims Directive and the Directive on Empowering Consumers for the Green Transition, emphasizing evidence-based, transparent, and certified sustainability claims to reduce greenwashing and win consumer trust. Dr. Diana Born (phiyond by adelphi), highlights practical steps to meet regulatory requirements, showcasing adelphi’s expertise in supporting companies with sustainable transformation strategies.