The Maldives, Sri Lanka and India have undergone substantial growth in tourism clusters located along their pristine shorelines of the Lakshadweep Sea. While this has increased the economic well-being of the local population, these developments have also come at a high price. Plastic pollution is a pressing issue, and tourism industries have been identified as major contributors to marine litter due to high consumption rates of fast-moving consumer goods (FMCG) and convenience products wrapped in single-use plastic packaging.
The PROMISE project (Prevention of Marine Litter in the Lakshadweep Sea) is part of the SWITCH-Asia II initiative, which was launched by the European Commission to promote Sustainable Consumption and Production (SCP). The project will contribute to the prevention and leakage of wastes from land-based sources into the Lakshadweep Sea, thus enhancing the attractiveness of tourism in the region, avoiding further deterioration of marine ecosystems and improving living conditions in the Maldives, Sri Lanka and India. The project seeks to promote regionally integrated source-to-sea solutions to reduce marine littering in tourism clusters and strengthen the position of micro, small and medium enterprises (MSMEs) in the tourism cluster and of regional governance mechanisms.
Together with its project partners, the Maldives National University, Parley for the Oceans, National Cleaner Production Centre Sri Lanka as well as TERI and Stenum Asia, adelphi will implement a wide range of activities. Material flow analysis and cost accounting will establish a solid knowledge base for the status quo of marine littering in tourism clusters along Lakshadweep shorelines. As part of this monitoring exercise, aerial drones will be used for data collection. The Resource Efficient Cleaner Production (RECP) approach and the Avoid. Intercept. Redesign. (AIR) scheme developed by Parley for the Oceans will support the implementation of zero-waste business operations in the tourism sector. Cross-national workshops will form the basis for the initiation of a zero-waste governance mechanism, where best practices in the sector will be recognized through zero-waste awards. Project activities will further improve the access to finance for implementing zero-waste measures in tourism clusters and their suppliers.
As part of the PROMISE project, adelphi will coordinate and conduct material flow analyses, prepare and conduct prototyping workshops for modelling the zero-waste governance mechanisms and organise workshops on access to finance.