New Project: Opportunities and Potential of Future Green Markets

Future green markets are critical for Germany’s strong international trade position. On behalf of the Federal Environment Agency, adelphi together with two partners explore the importance of expanding future green markets for the economy in general and environmental protection in particular.

Green technologies have expanded considerably over the past few years, due to repeated innovation incentives. German clean technology enjoys an excellent reputation; with increasing exports and a great dynamic, this sector has become a real driving force for growth and employment in the German economy. The project “Future green markets” will design a framework to analyse the green transformation of the economy and the development of green business models. Especially the potential of new green technologies to reduce harmful consequences for the environment of conventional economic activity is a trigger for the expansion of green markets. Therefore the project will also explore which consequences for the environment can be expected from using several green technologies – in terms of both benefits and damages. Keeping in mind sustainability objectives, the project will provide a framework to make decisions on the sectors where green technologies should be promoted, based on sound economic and ecological criteria. Recommendations will be formulated based on the results of the project both for policy and for practical experience in order to point out what governmental and business strategies to promote future green markets could look like.