EU Ecolabel Stakeholder Engagement - Increasing awareness and encouraging the uptake of the EU Ecolabel

The European Ecolabel helps market participants to consume and produce more sustainably. As an important instrument for promoting sustainable consumption and production, it creates incentives for manufacturers to reduce emissions during the production process and to develop products that are durable, easy to repair and recyclable.

As a team of experts, adelphi supported the European Commission in promoting the EU Ecolabel. The consortium developed awareness-raising and information measures and carried out information and education campaigns aimed at consumers, producers, manufacturers and retailers as part of the 30th anniversary of the EU Ecolabel. The aim was to improve the market presence of the EU Ecolabel by increasing acceptance and awareness among producers and consumers. adelphi was also responsible for various communication measures in selected local markets, such as Germany, France and Spain, in order to increase awareness of the EU Ecolabel in cooperation with local multipliers.